I’m a Copywriter. No, I’m a Strategist. No, I’m a Copywriter. And so on, and so forth for all eternity.

I came into advertising thinking I had to pick a lane: words or strategy, gut instinct or research, creative or analytical. Turns out, my favorite work lives in the messy middle.

I’m chronically obsessed with the why behind ideas just as much as the ideas themselves.

And so, at least for now, it seems that my job title will remain pending.