YOUR BEST TOMORROW STARTS TONIGHT.
the ask:
Increase sales of Olly Sleep supplements among Boston University students.
target audience:
The Exhausted Overachievers (age 18–22). Boston University students deeply involved in academics, extracurriculars, work, and social commitments. They are ambitious go-getters who feel a constant need to stay productive and make the most of every moment. At night, their minds are equally as busy, replaying tasks, planning ahead, and thinking about everything left undone. Bedtime feels more overwhelming than relaxing, and they struggle to transition from a busy day to restful sleep. They need a simple, effective way to quiet their thoughts and ease into rest without adding extra effort to their routine.
desired action:
See Olly as the way to calm their loud thoughts, purchase Olly to make falling asleep effortless.
insight:
Rest feels like falling behind when your identity is built on staying ahead.
key message:
Do more tomorrow by sleeping easier tonight with Olly.
